Ehler’s Furniture changes ownership
A new era, but same traditions
By Jimmy Appelt
tribunenewsroom@sbcglobal.net
In June 1961, Henry “Bootsie” and Dorothy Ehler entered into
the furniture business renting a building on the southeast corner of
the Courthouse Square in Hallettsville.
Three years later, the Ehlers purchased the building and in 1969
expanded it by buying the building next door.
Over the years, the store grew offering living room suites, bedroom
furniture and bedding, other home items as well as all kinds
of kitchen appliances including washers and dryers.
“We sold everything in furniture and almost anything else,” Dorothy
said in an interview during the store’s 50th anniversary.
In 1984, Bootsie and Dorothy’s son and daughter-in-law, David
and Paula, purchased the majority interests, and from that point
on, they conducted the business of the store with Bootsie and Dorothy’s
assistance. Bootsie passed away in 1999 and Dorothy has
continued to assist her son and daughter-in-law with the
business.
For the past 62 years Ehler’s Furniture has been under
the guidance of the Ehler family and has established itself
throughout this part of Texas by selling well-known products,
offering outstanding service and a personal appreciation
to their customers.
This past March that era came to end with the Ehlers
deciding it was time to give up their long established business
and closed the deal selling their store to two local
couples, Kevin and Sally Zappe and Brandon and Jennifer
Noska.
“We want to do some traveling and running the store is
a six-day a week job. It made it very difficult,” David said
in explaining the decision to sell.
Even though David and Paula are approaching retirement
age, the thought of selling was not an immediate
thought in their minds.
However when the Zappes and Noskas approached
them, they felt now was as good of time as ever to sell the
business.
“This dropped in our lap and having local people buy it,
that’s an opportunity that is not going to come along more
than once,” David said.
For the past five years, Sally and Jennifer, who are cousins,
have dabbled in various ventures and with that in
mind the husbands felt the two women should get into
their own business.
“Our husbands both felt we need to get into a business
of our own and between the four of us, we landed on
Ehlers,” Sally said. “They would approach us with different
thoughts about buying this or trying that, but many times
it was like, yea sure and roll our eyes.”
However that changed after a conversation Brandon
had with Jennifer’s mother Gayle Henke, who is a longtime
Ehler’s employee.
“Brandon is very entrepreneurial. He is always trying
to explore new and different ideas,” Jennifer said. “He was
asking my mom how things were going at work. She said
David and Paula are getting close to retirement age and
she had started working two days a week for them.”
According to Jennifer, after hearing that David and Paula
might be considering retirement, the wheels in Brandon’s
mind starting turning and the rest you could say is
history.
Jennifer said Brandon approached Kevin about the idea
of buying Ehlers’ and Kevin said he would talk to David
and Paula.
After visiting with David and Paula over the past year,
the two sides came to agreement and the final papers were
signed March 31.
“Sally and I have been close our whole life and we have
always wanted one day to do something. We always wanted
to own our own business,” Jennifer said in regards to
purchasing the business.
Sally added that they always thought having something
on the Square would be great.
“The roots of Hallettsville have always run strong for us
and owning something on the Square – It’s the history of
the Square and everything about it,” Sally said. “The ability
to own a building on the Square is pretty cool.”
Sally and Jennifer said they plan to keep the Ehler’s
Furniture name and highly complimented the Ehler’s for
the great job they have done in establishing the business’
name.
“They’ve done a wonderful job with the company and
they have made a name for themselves,” Sally said. “It’s
known and we don’t want to change it.”
Jennifer and Sally said they have been finding random
old pieces at the store from years gone by and Dorothy
shared books, magazines and pictures of the store’s history.
“One of our plans is to feature a history wall,” Sally said.
Jennifer said all the employees will remain with the
store.
“They have great employees,” Jennifer said. “Paula still
comes in for several hours each day, David has agreed to
help out whenever needed, and Dorothy pops in and we
hope she continues to do so.”
As far as merchandise, the Zappes and Noskas plan to
continue to offer the same types of furniture and bedding
including La-Z-Boy chairs, lift chairs and recliners as well
as Serta bedding.
In addition, the new owners will keep all styles from traditional,
to modern, to farm house as well as possibly adding
outdoor furniture, accessories and decorative pieces.
“They (Ehlers) have a good formula, its worked,” Jennifer
said.
David said selling the business after 62 years has been
emotional and its something they thought about for a long
time.
“One of the nice things about selling it to the Noskas
and Zappes is it was so easy,” Both sides bent over backwards
trying to make sure everything would work out
well,” David said. “Mom (Dorothy) was very emotional
when we finally signed the papers.”
•••••••••••••••
Ehler’s Furniture will be holding a ribbon cutting ceremony
and meet and greet event on Monday, May 2 from
4 to 6 p.m.
The public is invited to come by and meet the Noskas
and Zappes as well as the Ehlers.